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Part One · Communication and Bids for Connection · 2 min read Research-backed

Turning Toward Bids


Turning toward bid (bid for connection)A small attempt to connect — a comment, a glance, a question — that invites a partner's attention, humor, affection, or support.Glossary → is the habit of noticing your partner's small, often unspoken attempts to connect — a comment, a sigh, a "look at this" — and responding with even a little attention rather than letting the moment slip by.

A "bid" is John Gottman's term for any small gesture asking for connection, attention, affection, or shared delight 1; the construct comes from correlationalDescribing a link between two things without proving one causes the other — the pattern could run either direction, or both could share a third cause.Glossary → research that coded every "attempt to interact" by newlyweds and concluded bids "may be the fundamental units for understanding how couples build their friendship" 2. You can turning towardResponding to a partner's attempt to connect with attention, warmth, or interest, rather than ignoring it or reacting with irritation.Glossary → a bid (engage, show a flicker of interest), turn away (miss it, stay buried in your phone), or turn against it (snap) 1. This is responsivenessA partner's demonstrated understanding, validation, and care — how much you feel truly seen and supported, which research treats as a core driver of intimacy.Glossary →, not compliance: you can turn toward a bid you disagree with. It is not resolving conflict well, not grand romantic gestures — it is the unglamorous micro-attention that getaways can't substitute for.

The headline finding: among newlyweds followed six years, couples still married had turned toward each other's bids about 86% of the time, versus about 33% for those who divorced 3. That gap is real but correlational, and Gottman's wider divorce-prediction claims have been fairly criticized as statistically overreaching — sometimes postdictionFitting a statistical model to outcomes that are already known rather than testing it on new cases, which can make its apparent accuracy look much better…Glossary → fitted to known outcomes 4. What gives the idea sturdier footing is convergence: Reis's work on perceived partner responsiveness as the bedrock of intimacy 5, which prospectively forecasts affectionate touch 6; Gable's finding that responding actively and constructively to good news predicts relationship well-being 7; and Johnson's attachment-based A.R.E. (Accessible, Responsive, Engaged)In Emotionally Focused Therapy, the three things partners seek from each other: Accessibility (can I reach you), Responsiveness (do my feelings move you),…Glossary → framework 9. Across the transition to parenthood, lower perceived responsiveness predicted satisfaction declines 8.

Why it matters

Why it matters. Relationships are made less in dramatic moments than in the accumulation of tiny transactions — each answered bid a small deposit, each missed one a withdrawal 1. The real danger of turning away is cumulative: missed bids slowly teach a partner to stop reaching at all.

How to cultivate it

How to cultivate it. Lower the bar for what you notice, look up from the phone, defer honestly when you must ("hold that thought — two minutes"), and let curiosity do the work.

The honest caveat

The honest caveat. The 86-versus-33 figure is a genuine observational difference between groups, not proof responsiveness single-handedly saves marriages 3, and the strong "this one behavior predicts everything" claims deserve skepticism 4. The firmer ground is the convergence across independent traditions 5679; the "bids" framing and exact percentages are best held as a vivid, clinically wise lens rather than a precision instrument.

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Where next


Threads that sit near this one — follow whichever speaks to you.

  1. Ury, L. / The Gottman Institute. "Want to Improve Your Relationship? Start Paying More Attention to Bids." https://www.gottman.com/blog/want-to-improve-your-relationship-start-paying-more-attention-to-bids/gottman.com ↗ ↩1 ↩2 ↩3
  2. Driver, J. L., & Gottman, J. M. (2004). "Daily Marital Interactions and Positive Affect During Marital Conflict Among Newlywed Couples." Family Process, 43(3), 301–314. doi:10.1111/j.1545-5300.2004.00024.x. https://pubmed.ncbi.nlm.nih.gov/15386956/pubmed.ncbi.nlm.nih.gov ↗ ↩
  3. Brittle, Z. / The Gottman Institute. "Turn Towards Instead of Away." https://www.gottman.com/blog/turn-toward-instead-of-away/gottman.com ↗ ↩1 ↩2
  4. Heyman, R. E., & Slep, A. M. S. (2001). "The Hazards of Predicting Divorce Without Crossvalidation." Journal of Marriage and Family, 63(2), 473–479 (PMC full text). https://pmc.ncbi.nlm.nih.gov/articles/PMC1622921/pmc.ncbi.nlm.nih.gov ↗ ↩1 ↩2
  5. Reis, H. T., Clark, M. S., & Holmes, J. G. (2004). "Perceived Partner Responsiveness as an Organizing Construct in the Study of Intimacy and Closeness." In D. J. Mashek & A. Aron (Eds.), Handbook of Closeness and Intimacy (pp. 201–225). Lawrence Erlbaum Associates. https://www.sas.rochester.edu/psy/people/faculty/reis_harry/assets/pdf/ReisClarkHolmes_2004.pdfsas.rochester.edu ↗ ↩1 ↩2
  6. Jolink, T. A., Chang, Y.-P., & Algoe, S. B. (2022). "Perceived Partner Responsiveness Forecasts Behavioral Intimacy as Measured by Affectionate Touch." Personality and Social Psychology Bulletin, 48(2), 203–221. doi:10.1177/0146167221993349. https://pubmed.ncbi.nlm.nih.gov/33736544/pubmed.ncbi.nlm.nih.gov ↗ ↩1 ↩2
  7. Gable, S. L., Reis, H. T., Impett, E. A., & Asher, E. R. (2004). "What do you do when things go right? The intrapersonal and interpersonal benefits of sharing positive events." Journal of Personality and Social Psychology, 87(2), 228–245. https://pubmed.ncbi.nlm.nih.gov/15301629/pubmed.ncbi.nlm.nih.gov ↗ ↩1 ↩2
  8. Kouri, G., Messerli-Bürgy, N., Meuwly, N., Richter, M., & Schoebi, D. (2025). "Perceived partner responsiveness across the transition to parenthood: The role of attachment insecurity." Journal of Social and Personal Relationships, 42(7), 1728–1755. doi:10.1177/02654075251332725. https://journals.sagepub.com/doi/10.1177/02654075251332725journals.sagepub.com ↗ ↩
  9. Thrive Family Services. "A.R.E. You There For Me?" — practice-site overview of Sue Johnson's Emotionally Focused Therapy and the A.R.E. (Accessible, Responsive, Engaged) framework (undated and unbylined secondhand summary; the framework itself is cited at [11]). https://thrivefamilyservices.com/a-r-e-you-there-for-me/thrivefamilyservices.com ↗ ↩1 ↩2
  10. The Gottman Institute. "Research on Same-Sex Couples." https://www.gottman.com/about/research/same-sex-couples/gottman.com ↗
  11. Johnson, S. (2008). Hold Me Tight: Seven Conversations for a Lifetime of Love. Little, Brown Spark — the A.R.E. questions and the unanswered bid for reassurance ("Are you there for me?") beneath recurring conflict. https://www.hachettebookgroup.com/titles/dr-sue-johnson/hold-me-tight/9780316113007/hachettebookgroup.com ↗