Green Flag 003

Part One · Friendship, Fondness, and Admiration · 2 min read Clinically-informed

Genuine Liking


Genuine likingIn this book, genuinely enjoying a partner as a person — finding them interesting, funny, and good company — treated as distinct from loving or desiring them.Glossary → is actually enjoying your partner as a person — finding them interesting, funny, good company — and choosing their company, not just being drawn to them romantically or staying out of obligation.

Liking and loving feel identical from the inside, but psychologists have long treated them as distinct. Half a century ago Zick Rubin built separate scales for each and found they captured different things: liking tracked respect, admiration, and the sense that someone is good company; loving tracked attachment and caring. The two correlated only moderately — friends scored high on liking but not loving 1. This flag is the liking half, closely tied to what researchers call companionate loveA warmer, calmer form of love built on affection and closeness that most enduring relationships run on, contrasted with the intense, high-arousal state of…Glossary →: the warm, friendship-based affection, rooted in genuine enjoyment of each other, that outlasts the early rush.

The large-scale evidence is telling: Grover and Helliwell found that people who regard their partner as their best friend get roughly double the boost to life satisfaction from marriage 5. Gottman's decades of correlationalDescribing a link between two things without proving one causes the other — the pattern could run either direction, or both could share a third cause.Glossary → work point the same way — he found that friendship between partners underlies everything else a relationship depends on, placing it at the foundation of his "Sound Relationship HouseJohn Gottman's layered model of what makes relationships work, built on a foundation of friendship and topped by the couple's shared meaning — their private…Glossary →" 34.

Why it matters

Why it matters. The reason is simple. Passion is real but a poor load-bearing wall — it spikes and dips and can't be summoned on demand 2. When you actually like the person, a quiet stretch isn't a crisis; it's a quiet stretch with someone whose company you enjoy. Liking is what carries the long flat middle of a shared life.

How to cultivate it

How to cultivate it. You can't manufacture liking by willpower, but you can keep the conditions alive — chiefly by treating your partner with the curiosity and benefit-of-the-doubt you'd extend a respected friend 4.

The honest caveat

The honest caveat. The friendship-as-foundation finding is robust but largely correlational, and relationship satisfaction tends to dip through midlife before recovering 6 — liking is protective, not magic, and it endures when it's tended.

Pass this along if it reminds you of someone.

Where next


Threads that sit near this one — follow whichever speaks to you.

  1. Rubin, Z. (1970). Measurement of Romantic Love. Journal of Personality and Social Psychology, 16(2), 265–273. The original Liking and Loving scales and the finding that the two correlate only moderately. https://www.ssc.wisc.edu/~jpiliavi/357/Measurementofromanticlove.pdfssc.wisc.edu ↗ ↩
  2. Reis, H. T. (on Ellen Berscheid, Elaine Hatfield, and the emergence of relationship science) — the distinction between passionate love (intense, idealizing, fluctuating) and companionate love (a "less intense" but durable affection). Perspectives on Psychological Science, 8(5), 558–572 (2013). https://doi.org/10.1177/1745691613497966doi.org ↗ ↩
  3. The Gottman Institute — Marriage and Couples Research (undated institutional research summary, no named author; the Love Lab; the finding that the quality of a couple's friendship is critical to managing conflict; divorce prediction averaging over 90% accuracy across seven longitudinal studies via the Four Horsemen and positive-to-negative ratios). https://www.gottman.com/about/research/couples/gottman.com ↗ ↩
  4. The Gottman Institute — Research Overview (the Sound Relationship House: friendship as the foundation, built from Love Maps, Fondness & Admiration, and Turning Toward bids for connection). https://www.gottman.com/about/research/gottman.com ↗ ↩1 ↩2
  5. Grover, S., & Helliwell, J. F. (2019). How's Life at Home? New Evidence on Marriage and the Set Point for Happiness. Journal of Happiness Studies, 20(2), 373–390 (the well-being benefit of marriage is roughly twice as large when a spouse is also one's best friend). https://link.springer.com/article/10.1007/s10902-017-9941-3link.springer.com ↗ ↩
  6. Bühler, J. L., Krauss, S., & Orth, U. (2021). Development of Relationship Satisfaction Across the Life Span: A Systematic Review and Meta-Analysis. Psychological Bulletin, 147(10), 1012–1053 (165 samples, 165,039 participants; satisfaction declines into midlife before recovering). https://psycnet.apa.org/doi/10.1037/bul0000342psycnet.apa.org ↗ ↩
  7. Pennington, N., Wolfe, B. H., Hall, J. A., Holmstrom, A. J., & Schaffer, S. T. (2025). What's in a Label? Exploring the Intersection of Relationships With Best Friends and Romantic Partners With Well-Being. Journal of Social and Personal Relationships, 42(8), 2055–2077 (partner-as-best-friend linked to greater companionship; a separate best friend linked to greater social support). https://journals.sagepub.com/doi/abs/10.1177/02654075251336872journals.sagepub.com ↗
  8. Acevedo, B. P., & Aron, A. (2009). Does a Long-Term Relationship Kill Romantic Love? Review of General Psychology, 13(1), 59–65 (the "endurance of love" meta-analysis; companionate love's association with satisfaction was stronger in long-term than short-term couples, and romantic love did not inevitably die out or turn into companionate love). https://www.apa.org/pubs/journals/releases/gpr13159.pdfapa.org ↗
  9. The Gottman Institute — Research on Same-Sex Couples (Levenson & Gottman 12-year study; humor and de-escalation especially key). https://www.gottman.com/about/research/same-sex-couples/gottman.com ↗